DAMA International April 2016 - Lloyd Robinson

In Enterprise Data Management we are confronted with major complexities: the integration of Data Warehouses, Big Data solutions, new channels, new stakeholders, and complexities in master data distribution, threaten to overwhelm effective planning and cost control. As a consequence we often see massive waste and increased risks:
Major technology replacements are brought forward. For example, losing 2 years from an expected 10 year life of an asset increases amortisation costs by 20%.

ACS Conference 2015 - Lloyd Robinson

There are many architects in the world, business architects, process architects, product architects, customer experience architects and technical architects (not including civil architects, naval architects and political architects).  These are all critical and important, but if an organisation wants to reduce its running costs and increase its flexibility, then the most important architecture to get right is the data architecture.